Born and Raised in Beirut, a city infamous for its turbulent history, and its location at the intersection of east and west, Ahmad was able to benefit from the strengths of his locale. A city of constant change and duality, with a strong identity yet an openness and willingness to learn and benefit from external influences. It is this contrast and mixity, which has created a vibrant local design scene, ready for a unique mark and interpretation.
Ahmad is a designer that is always questioning the current state of things, and the relevance of their being, and while based in a city that lives day by day, the concepts of reinterpretation and reinvention play a pivotal role in everyday life. Ahmad sees this as a key opportunity, one that is sparked by a state of instability; a means to understand the past and present in order to create a new life, based on preexisting wealth and forgotten glory.