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MINJARA: Reviving Tripoli's Woodcraft Heritage

WHAT WE DO?The Story

Trāblos, or Tripoli, the city of three fragrant orange orchards earned recognition for many crafts and industries among which woodcraft dating back to the 1850’s.

Recalling a golden era

For more than half a century, wood was a vital part of the city’s existence, a traditional art and main source of livelihood. People of this city breathed wood since birth, as their ancestors did before them. The city’s wood craftsmanship grew in fame and Tripoli became a regional hub for luxury and beautifully crafted furniture. Following long years of war, this golden era ceased to exist. Tripoli’s woodcraft industry suffered deeply from many ailments leading to decline and disregard. The situation was worsened due to the emergence of low-cost imported furniture dominating the market. Something needed to be done!

How it started

Facing a crumbling industry and a massive drop in furniture manufacturing, the Private Sector Development (PSD) Program, funded by the European Union and implemented by Expertise France with local and international partners, has identified an opportunity for a potential revival of the industry. Within this scope, Minjara was established.

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THE END RESULTDiscover Minjara

Capturing the essence and unique know how of the furniture producers in Tripoli, Minjara positions itself as a business support hub (the platform) for all the carpenters of Tripoli and a furniture brand.

Minjara, the platform

An old building within Rashid Karami International Fair in Tripoli, designed by the famous Oscar Niemeyer, has been selected to host the platform. Spread over an area of 1500 square meters, the building was renovated whilst preserving its original architecture, and equipped by Tripoli’s carpenters. The platform was inaugurated on September 27, 2018 under the patronage of Prime Minister Saad Hariri.
The platform stands today as a networking and clustering space proposing a 360 package of services to support the furniture sector in Tripoli.
• It offers a common place to work and connect with carpenters, designers, consumers and professionals.
• Assists the carpenters in terms of guidance, education and training.
• Facilitates product development catering to the market trends, starting with the selection of the raw materials through its material library (which gathers samples and technical specifications of key materials and inputs used in the furniture production), to the ideation and prototyping, to pre-production (testing the production of prototypes and optimizing production practices) and finally quality management (to guarantee high-quality products).
• Assists in product sales & marketing, and market access.

Minjara, the furniture brand

The brand features the work of renowned furniture producers in Tripoli built on a solid foundation of heritage and modernity. Every piece of Minjara furniture undergoes strict control at every stage of production ensuring the best quality standards for customers.

MINJARA BRAND VALUES

RELIABILITY

We stand as professional and hardworking people delivering high quality furniture and committed to continuous improvement in our know how.

FLEXIBILITY

We are flexible and always open to new ideas. Looking for customized products or unique pieces designed by renowned furniture designers, we always have what you are looking for.

FLEXIBILITY

We are flexible and always open to new ideas. Looking for customized products or unique pieces designed by renowned furniture designers, we always have what you are looking for.

DIVERSITY

We are a cluster of many companies with diverse skills and expertise. Our strength comes from our diversity and collaborative community.

GENUINITY

We speak a language of honesty, sincerity and passion staying genuine to the heritage of our ancestors.

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MINJARA'S SERVICES

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Ms Nour Sawaya +961 81 05 01 13
JOIN MINJARA TEAM
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Contact

Rachid Karami International Fair-Tripoli-Lebanon
Contact Person: Ms Nour Sawaya  +961 81 05 01 13
Email: info@minjara.com

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