Capturing the essence and unique know how of the furniture producers in Tripoli, Minjara positions itself as a business support hub (the platform) for all the carpenters of Tripoli and a furniture brand.
Minjara, the platform
An old building within Rashid Karami International Fair in Tripoli, designed by the famous Oscar Niemeyer, has been selected to host the platform. Spread over an area of 1500 square meters, the building was renovated whilst preserving its original architecture, and equipped by Tripoli’s carpenters. The platform was inaugurated on September 27, 2018 under the patronage of Prime Minister Saad Hariri.
The platform stands today as a networking and clustering space proposing a 360 package of services to support the furniture sector in Tripoli.
• It offers a common place to work and connect with carpenters, designers, consumers and professionals.
• Assists the carpenters in terms of guidance, education and training.
• Facilitates product development catering to the market trends, starting with the selection of the raw materials through its material library (which gathers samples and technical specifications of key materials and inputs used in the furniture production), to the ideation and prototyping, to pre-production (testing the production of prototypes and optimizing production practices) and finally quality management (to guarantee high-quality products).
• Assists in product sales & marketing, and market access.
Minjara, the furniture brand
The brand features the work of renowned furniture producers in Tripoli built on a solid foundation of heritage and modernity. Every piece of Minjara furniture undergoes strict control at every stage of production ensuring the best quality standards for customers.